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Social Media Marketing Simplified : One thing readers have said they want to know is how to use social media for business without letting it take over their lives. Managing multiple social media business accounts can take up an enormous amount of your time if you aren't careful, and it can take you away from other important income generating facets of your work. Here's a rational, manageable way to create an effective social media marketing strategy for your business without letting it take over your life.

Is Instagram marketing the right strategy to promote your business? Read and find out.

No spammy tricks that could put your account at risk. Plus, tools and strategies to make your Instagram marketing more efficient. Better Instagram Hashtag Management : After months of being more serious about connecting with craft professionals on Instagram, I've found a better way to manage my Instagram hashtags.

Here's how I've made my Instagram workflow more efficient and more enjoyable. Smarter Instagram Hashtags : Find the best, most strategic Instagram hashtags to get more Instagram followers, and grow your business. The Pinterest Business Series - Overview : Here's an overview of the Pinterest Business Series, with links to all nine articles, and definitions of common terms used in the world of Pinterest to get you started on your way to bringing more visitors to your website with Pinterest.

Why Pinterest Marketing is Good for Business : You can't use every business marketing platform out there - you just don't have time to keep up. You need to choose the platforms and opportunities that will have the best impact on your business. Here's why Pinterest marketing is a worthwhile way to invest your time to promote your creative business online.

It was a lot of work to set up, but it more than doubled traffic to this site from Pinterest, and now it runs along with only small bits of work to keep it going. Protect Your Pinterest Account So You're Not Flagged for Spam : What if you built a solid online business with the help of Pinterest, and your account was suddenly banned for spammy behavior?

Here's what I do and don't do to keep my account safe. It has truly been a fabulous source of growth for my business. Are you ready to make Pinterest work for your business? Here's why you should use Pinterest to promote your online craft business, and how to make the most of your time on the site when using it for business. Pinterest for Business : How to optimize your Pinterest account and boards to maximize exposure and grow your brand on Pinterest.

Discover where to find good keywords, and how to boost your chances of getting found in Pinterest's search tool. Pinterest Boards for Business : How to decide what Pinterest boards to develop to promote your business online, plus how to showcase you most important boards, and keep your account targeted to your ideal customer with secret boards. Pinterest Pinning : Here are the pinning basics for anyone who is just getting started on Pinterest.

This article assumes you have little to no experience with Pinterest and takes you through the hows and whys of saving pins on Pinterest to grow your online business. How to Find the Right Pinterest Pins to Share : Finding quality pins to share on Pinterest is essential to growing your presence on the platform, but it can be extremely time consuming if you're not careful. Here's how to find and schedule plenty of quality pins without letting your life be taken over by pinning.

Launch your crafts career

There are some excellent paid Pinterest tools that will help you with those tasks, but if you're starting a blog on a budget, you can try these free tools and strategies get the job done. Pinterest Hashtags : Hashtags, once almost completely irrelevant on Pinterest, have become a more important way for your content to be found on the platform. Here's how to use hashtags to grow your business on Pinterest. Find Popular Hashtags on Pinterest : It's not enough to simply use hashtags to promote your pins on Pinterest, you need to use the right hashtags.

Selling Crafts Online: A Step-by-Step Guide to Getting Started

Here's how to do smart research to use the right hashtags to promote your business on Pinterest. Here's my review of the book Pinterest Power - A guide to using Pinterest for business that is particularly well suited for craft business owners because the author and his wife use Pinterest to promote their own successful craft business. Read my review of Pinterest Power. Social Influencer Marketing : How to build real relationships with established bloggers and social influencers to promote your craft business online.

Write Better Partnership Proposals : Most proposals for product features or guest blog posts get ignored because they are terribly written. Here's how to write a partnership proposal that has a better chance of being read and considered by an established blogger or social media influencer. Here's the first article in a series on email marketing. Get a handle on email marketing jargon, then find out why sending out a newsletter is worth your time and how to get started building a mailing list and sending out your own newsletter.

Benefits of Email Marketing : Thinking about launching a newsletter to promote your craft business but not sure if it's worth your time? Here are some of the biggest benefits of email marketing. Plus, why you need a newsletter even if you already connect with customers on social media.

What to Write About in Your Craft Business Newsletter : You know you want to market your business with a newsletter, but you have no idea what to write about. Here are plenty of ideas to get you started. How Often to Send Out Your Newsletter : Find the right frequency for your newsletter to maximize business benefits, make good use of your time, and keep your subscribers happy. Email Marketing Service Providers : Learn the benefits of using a professional email marketing service. Plus, discover the right company to host your business newsletter.

How to Get More Subscribers for Your Newsletter : Simple and effective ways to get more people to sign up for your business newsletter. Keep Your Subscribers Interested : How to write better newsletters that encourage customers to open your emails, and keep your subscribers interested in hearing more from you.

Make Smart, Informed Decisions About Your Newsletter : Discover the statistics you need to watch, and what to look for, so you can make savvy decisions to make subscribers happy and boost your newsletter's business benefits. Connecting With a Blogger Community : Should you work with a group of bloggers to support each other in building your online businesses?

There are a lot of positives inherent in connecting with a blogger community, and a few pitfalls. Here's how to make sure you work with a community that's well-informed and truly helpful. Better Business Collaborations : Want to know if it's worth your time to participate in a joint project with another business owner? Here's how to assess a collaborative project and decide if it is a good use of your precious time.

Etiquette of Blogging : Do you think a large company might be trying to take advantage of your small online business? Has another blogger reached out with a request that doesn't feel quite right, but you're not sure whether your expectations are reasonable?

5 Tips for Selling Your Handmade Crafts Online | CraftCover

Here are some guidelines for beginner bloggers who want to know where to draw the line on bad blogging behavior. Plus, how to avoid committing blogging etiquette blunders yourself, so you don't make a bad impression on fellow bloggers. Persuasive Online Copywriting : In person, customers have a real opportunity to interact with your product - to touch, smell, and see up close the colors, textures, beauty, and skill behind your work.

When you sell crafts online, you have photos and text working for you. That's it. You really need to take the time to write great listings for your online products. Here's how to write to motivate your customers to buy, plus an excellent, free resource to give you in-depth instruction in writing to sell. How Shipping Fees Affect Your Online Sales : Have you ever stepped away from an online purchase because the shipping fees were just a bit too high? I certainly have.


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Shipping fees are often an afterthought in an online sales strategy, but they can have a surprisingly big impact in the success of your online craft business. Don't underestimate the impact shipping fees can have on online sales. Here's how your customers think about shipping fees and how to adjust your shipping fees to make to make the most of your online sales. Free and Inexpensive Ways to Bring Customers to Your Site : Here are two free and inexpensive strategies for bringing more traffic to your site, plus good resources you can use to learn, in depth, what you need to know to use those strategies effectively to sell crafts online.

Craft Business Resources : There are so many resources for building a website it could make your head spin. And, sadly, a lot of them are overpriced or not reliable.